Last updated: February 2026
Entity: HomeFeed AI Limited
Address: Stylus House, London Road, Bracknell, Berkshire RG12 2UT
Contact: hello@home-feed.co.uk | Privacy: privacy@home-feed.co.uk
This Cookie Policy explains how HomeFeed AI Limited ("HomeFeed," "we," "our," or "us") uses cookies and similar technologies when you visit our website at gethomefeed.co.uk or use our Services.
This policy explains: what these technologies are, why we use them, what data they collect, and your rights to control their use.
Important: We only place non-essential cookies (such as analytics, functionality, and advertising cookies) on your device where you have given your explicit consent through our cookie banner or Cookie Preference Centre. Strictly necessary cookies are always active as they are essential for the operation of our website and Services.
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies allow websites to:
In addition to cookies, we use similar technologies including:
Purpose: These cookies are essential for the operation of our website and enable core functionality. Without these cookies, the Services cannot function properly.
Can you disable them? No — these cookies cannot be disabled as they are necessary for the website to function.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session and login state | Session |
| csrf_token | Security protection against cross-site request forgery | Session |
| cookie_consent | Stores your cookie preferences | 12 months |
| lb_cookie | Load balancing across servers | Session |
| auth_token | Authentication and account security | 30 days |
Purpose: These cookies collect information about how you use our website only if you have given your consent. The information helps us understand visitor behaviour so we can improve performance and user experience.
Can you disable them? Yes — through our Cookie Preference Centre or browser settings. Disabling them will not affect your ability to use the Services.
Third-party providers: Google Analytics (policies.google.com/privacy), Hotjar (hotjar.com/legal/policies/privacy), Mixpanel (mixpanel.com/legal/privacy-policy).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 24 months |
| _gid | Google Analytics | Distinguishes unique users | 24 hours |
| _gat | Google Analytics | Throttles request rate | 1 minute |
| ga[container-id] | Google Analytics 4 | Stores session state | 24 months |
| hf_analytics | HomeFeed | Internal analytics tracking | 12 months |
Purpose: These cookies allow the website to remember your choices and provide enhanced, personalised features.
Can you disable them? Yes, but disabling these cookies may affect website functionality and your user experience.
| Cookie Name | Purpose | Duration |
|---|---|---|
| lang | Remembers language preference | 12 months |
| region | Stores selected region/location | 12 months |
| view_pref | Saves display view preferences | 6 months |
| search_filters | Remembers property search filters | 3 months |
| map_zoom | Saves map zoom level and position | 30 days |
Purpose: These cookies are used to deliver advertisements relevant to you and your interests only where you have explicitly consented. If you do not provide consent, these cookies will not be placed on your device.
Can you disable them? Yes — through our Cookie Preference Centre, browser settings, or industry opt-out tools (see Section 7).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Tracks visitors for advertising | 90 days | |
| fr | Facebook advertising tracking | 90 days | |
| IDE | Advertising targeting and measurement | 24 months | |
| test_cookie | Checks if browser supports cookies | 15 minutes | |
| DSID | Links activity across devices | 14 days | |
| NID | Stores preferences for Google ads | 6 months | |
| hf_retarget | HomeFeed | Retargeting campaigns | 6 months |
Third-party providers: Google Ads (policies.google.com/privacy), Facebook (facebook.com/privacy/explanation).
Purpose: These cookies enable you to share content and interact with social media platforms directly from our website.
Can you disable them? Yes, but you may not be able to use social media features or social login.
| Provider | Purpose | Duration |
|---|---|---|
| Social plugins and sharing | Varies | |
| Twitter/X | Social widgets | Varies |
| Professional networking features | Varies | |
| Embedded content | Varies |
When you interact with social media features, the social media platform may set additional cookies governed by their own privacy policies: Facebook (facebook.com/privacy/explanation), Twitter/X (twitter.com/en/privacy), LinkedIn (linkedin.com/legal/privacy-policy), Instagram (help.instagram.com/519522125107875).
Small transparent graphic images embedded in web pages or emails that track page views and email opens, time spent on pages, links clicked in emails, and ad impressions and conversions.
HTML5 local storage allows us to store data locally in your browser for caching property data for faster loading, storing user preferences, maintaining application state, and offline functionality. You can clear local storage through your browser settings.
Temporary storage that expires when you close your browser tab. Used for temporary form data, navigation state, and one-time security tokens.
In limited circumstances, and only where you have given explicit consent, we may use device and browser configuration information to prevent fraud and unauthorized access, ensure security of Business User accounts, and detect unusual activity patterns. We do not use device fingerprinting for advertising or general tracking purposes without your prior consent.
Our mobile applications may include software development kits (SDKs) that collect app usage data, device information, crash reports, performance metrics, and location data (with your permission). Mobile SDK data collection is subject to your device permissions and our Privacy Policy.
Facebook, Twitter/X, LinkedIn, and Instagram may set cookies when you interact with social sharing buttons, embedded content, or social login functionality on our website.
Some third-party providers act as independent data controllers for the cookies they place, while others act as data processors on our behalf. Where third parties act as independent controllers, their use of your personal data is governed by their own privacy and cookie policies. We encourage you to review those policies.
Session Cookies: Temporary cookies that expire when you close your browser. Used for essential functionality like maintaining login state. Not stored on your device permanently.
Persistent Cookies: Remain on your device for a set period (from minutes to years). Activated each time you visit the website that created them. Used for remembering preferences and settings. Duration varies by purpose (see tables above).
Some cookies refresh their expiration date each time you visit, ensuring they remain active as long as you continue using the Services.
Click on the "Cookie Settings" link in the footer of our website to view all cookies we use, accept or reject different categories of cookies, change your preferences at any time, and withdraw consent previously given. Your choices are stored and remembered for future visits.
Most browsers allow you to manage cookies through their settings. Instructions for common browsers:
iOS: Settings > Privacy > Tracking — disable "Allow Apps to Request to Track". Settings > Privacy > Location Services to control location tracking.
Android: Settings > Google > Ads — opt out of Ads Personalisation. Settings > Location to control location tracking.
There is no industry-wide standard for responding to Do Not Track (DNT) signals. Instead of relying on DNT signals, we rely on the explicit choices you make through our cookie banner and Cookie Preference Centre. If you enable DNT in your browser, we will not use this as consent for non-essential cookies. You will still need to provide consent through our cookie banner.
While you can browse our website without accepting cookies, please be aware that disabling cookies may prevent you from logging in to your account, require you to re-enter information and preferences frequently, disable personalised features and saved searches, limit use of property comparison and favouriting features, reduce personalisation, and disable social sharing and login features.
Strictly necessary cookies cannot be disabled as they are essential for the website to function properly.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new technologies or tracking methods, changes in legal requirements, updates to our business practices, or new third-party services. We will update the "Last Updated" date at the top of this policy. For significant changes, we will provide prominent notice on our website. You may be asked to review and re-consent to cookies after significant changes.
We rely on your explicit consent to use non-essential cookies. You provide this consent through our cookie banner when you first visit the website, or through the Cookie Preference Centre at any time. You can consent to specific categories of cookies: analytics and performance, functionality, advertising and targeting, and social media. Consent is optional — you can reject all non-essential cookies and still use the basic functionality of our website.
You can withdraw or change your consent at any time through the Cookie Preference Centre (link in website footer), your browser settings, or by clearing your cookies. Previously placed cookies will be deleted where technically possible. No new non-essential cookies will be placed. Withdrawal does not affect the lawfulness of processing before withdrawal.
When you provide consent, your choices are stored in a cookie for 12 months. You may need to provide consent again after this period, or if you clear your cookies. Different devices and browsers require separate consent.
We do not use "cookie walls" that completely prevent access to our website if you reject cookies. However, some features may require certain cookies to function.
Some cookies may contain or be linked to personal data, including identifiers (user IDs, session IDs), IP addresses, browsing history, location data, and device information. Processing of personal data through cookies is subject to UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). We process cookie-related personal data based on consent (for non-essential cookies), legitimate interests (for essential cookies), and contractual necessity (for cookies required to deliver services you have requested).
You have rights regarding personal data collected through cookies including access, rectification, erasure, restriction, portability, and objection. See our Privacy Policy for details on exercising these rights.
Our Services are not directed at children under 18. We do not knowingly collect data from children through cookies. If we become aware that we have collected cookie data from a child without parental consent, we will delete it.
If you have questions about our use of cookies or this Cookie Policy, please contact us:
HomeFeed AI Limited
Stylus House, London Road, Bracknell, Berkshire RG12 2UT
If you have a complaint about our use of cookies or how we handle your personal data, please contact us first using the details above. If unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk
We last audited and verified our cookies on: 22/02/2026. We conduct regular audits to ensure this policy accurately reflects our cookie usage.
We use a Consent Management Platform (CMP) to manage cookie preferences and store your consent. Details of our CMP provider will be published here once confirmed.
This Cookie Policy is designed to comply with UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR) 2003, the ePrivacy Directive, and other applicable data protection laws.
For more information about how we collect and use your personal data, please see:
By continuing to use our Services after reviewing this Cookie Policy, you acknowledge that you understand how we use cookies and similar technologies.